About Us.
Helping B2B companies build marketing with clarity, confidence, and purpose.
Signature Marketing Partners exists to help B2B companies build stronger marketing functions. We believe the best marketing is built through partnership – not by taking over, but by working alongside leadership to create the clarity, direction, and structure needed to move the business forward. Together, we ask the right questions, challenge assumptions, uncover opportunities, and build a marketing function that supports the business from where it is today – and where it wants to be.
As Marketing Builders, we believe the strongest results come when our clients are actively engaged in the process. We bring executive marketing leadership, proven methodologies, and an outside perspective. Our clients bring their knowledge, experience, and commitment to building something better. Together, we transform marketing into a business function that aligns with business goals, strengthens collaboration, and inspires the confidence to realize new possibilities.
MEET OUR FOUNDER
Evelyn Hicks
Founder | Strategic B2B Marketing Executive | Fractional Marketing Leader
After more than three decades leading marketing inside complex B2B organizations, Evelyn Hicks recognized a pattern. Companies rarely struggled because they lacked marketing ideas—they struggled because they lacked the clarity, leadership, and structure needed to build marketing into a trusted business function.
That realization became the foundation for Signature Marketing Partners.
Throughout her career, Evelyn has been asked to build marketing functions from the ground up, strengthen existing teams, guide organizations through periods of change, and align marketing more closely with business strategy. Her experience spans manufacturing, industrial, environmental, logistics, commercial construction, and other complex B2B industries where marketing must simplify complexity, support sales, and contribute to long-term business success.
Today, Evelyn partners directly with leadership teams as a strategic advisor and fractional marketing leader, working alongside clients to build marketing functions that are practical, sustainable, and designed to grow with the business. Her goal is never to create dependence, but to leave organizations with stronger marketing capability, greater confidence, and the ability to realize new possibilities long after the engagement has ended.
