About Us.
We help B2B companies eliminate the chaos of unclear messaging, scattered execution, and siloed teams—turning marketing into a strategic driver of growth
With decades of experience leading marketing for complex, service-oriented organizations, we bring clarity, structure, and momentum to businesses ready to scale. Whether you’re struggling with inconsistent messaging, lack of internal alignment, or stalled growth, we step in to build what’s missing—then help your team run with it.
From high-level positioning to hands-on systems and process development, we specialize in bridging the gap between vision and execution. You’ll get the leadership, strategy, and operational foundation needed to turn marketing into a true growth engine.
Evelyn Hicks
Strategic Marketing Leader | Marketing Strategy & Brand Builder | Mentor of Marketers | Industrial B2B Marketing Expert
Evelyn Hicks is a seasoned marketing leader who partners with organizations to bring clarity, strategy, and momentum to their marketing efforts. With over30 years of experience, she has helped companies in manufacturing, logistics, energy, and technology transform how they tell their story and connect with the markets they serve.
Throughout her career, Evelyn has often been called in during pivotal moments—whether to launch a new brand, reposition a company for growth, or build a marketing department from the ground up. She thrives on creating the foundation for long-term success: establishing strategy, developing systems, and aligning teams with business goals.
What truly sets Evelyn apart is her commitment to people. She has built and led high-performing marketing teams, mentoring and equipping the next generation of B2B marketers with the skills and confidence to succeed. Her leadership style balances strategic vision with practical execution, ensuring that organizations not only achieve measurable results but also cultivate talent that drives sustainable growth.
Now, through Signature Marketing Partners, Evelyn provides contract and fractional marketing leadership for companies ready to elevate their marketing function. Whether stepping in as a trusted advisor or as an extension of the executive team, she delivers the experience, perspective, and guidance needed to turn vision into action.
Evelyn’s approach is rooted in integrity, collaboration, and a belief that great marketing doesn’t just build brands—it builds businesses and the people behind them.
